Focus on total service and expertise

Personal contact and digital support through a customer portal

Welda continues to invest to guarantee customers an ever-improving total service. In the early years, the focus was on welding techniques, but the range was soon expanded to include all types of metalworking machines and professional tools. The wide range and large stock are housed in a showroom and warehouse areas of more than 6,000 m². An experienced team of employees provides expert advice and expert support, customized welding training, service, start-up, maintenance and repairs. In addition to personal contact, an online customer portal is also available. Through this digitalization, Welda offers customers higher transparency and efficiency.

Product and service

'Got a metalworking challenge? Just give Welda a call! - this shows the strong reputation of the Oostakker-based family business when it comes to welding techniques and metalworking machinery. The one-stop shop for welding equipment, machinery, accessories, tools, PPE and consumables has only expanded over the years. With more than 50,000 products in its range, this specialist is also the ideal partner for construction workers, electricians, gardeners, woodworkers,...

"Customers come to us with a problem and together we look for a suitable solution. This may involve appropriate, preparatory or technical processes in often highly technical and exceptional welding challenges, but equally relates to projects to increase quality and productivity on the shop floor. In some cases, customers already have an idea in advance about a possible solution, but our specialists always offer them the best option to optimize their production process," says head of sales Koen De Bruyne. "To this end, we have a team of commercial advisors, technicians and counter staff, each of whom has a very broad range of knowledge. Thanks to the support of these technical experts, we make the difference. These people are also continuously trained to always have the most up-to-date information." 

By the way, a project does not stop with delivery, as Welda supports its customers with commissioning, operator training, service and repairs. In their own words, they help their customers from A to Z and vice versa. Welding equipment and machines can be rented through WeldaRental, and the Welda Academy is the place to go for hands-on welding training in cooperation with the Continuing Education Center for Welders (VCL).

Innovation and growth

In addition to thinking along with customers, innovation is also part of Welda's DNA. First there was welding, but over the years other product segments were tapped into: manual and electric tools initially, and later conventional and CNC-controlled metalworking machines. 

"Every professional throughout Belgium can turn to us, both offline and online. In addition to the traditional solutions in each of these segments, we also closely follow the trends and developments on the market. Just think of the topic of 'laser welding', which is totally in. For that application, our range with the CubeLaser Titus H2O and CubeLaser Nova ACA series includes both water-cooled and compact actively air-cooled hand laser welding devices," De Bruyne continues. "We also want to continue to grow in the future and further strengthen our market position. That's why we work closely with our suppliers and partners to serve customers even wider and better. We have become so much more than a pure product supplier and want to be a value-added total solutions partner for our customers."

Digital support

Meanwhile, the portfolio and customer base continue to grow, making proper organization of business processes crucial. This is why Welda has been investing in digitization for many years. Data management, processes, sales, technology ...: everything is done digitally as much as possible, paper poor, and low on errors. Welda has now rolled out this digitalization to its customers with a clear online customer portal. 

"Of course we would like to keep the personal contact, but customers can now also follow up many things themselves super efficiently online in their own portal: price inquiries, quotations or orders, current orders and deliveries, repairs... Moreover, they can consult the history of the purchased items, and that over a period of 25 years," concludes general manager Bert Naert. "We notice that many customers go for the hybrid approach. They contact our staff for the technical challenges, but for the daily routine matters they use the digital tool. Our day-and-night pickup container has also been a success. There, using a personal code, customers can pick up their orders and repairs outside working hours 24/7. All with one goal: to offer customers a total service."