Pouilliers is a company where home and a large family are held in high regard. Since early 2022, a new generation has been at the helm of the metal company. A number of internal shifts have meant that Pouilliers has thereby evolved from supplier to reliable value-added partner. New CEO Els Allemeersch explains the changes and future plans.
Els Allemeersch has been appointed as the new CEO of the Halle-based family business. With over ten years of experience, she knows the ins and outs of the company better than anyone else. With the support of both the new and old family generations and a motivated team, she leads the daily management of the company. With her arrival, a new, fresh wind immediately blows.
Allemeersch and the team work diligently every day to elevate the company to "the next level. From the first smile the customer gets when they walk into Pouilliers, to the moment that customer leaves with their ordered pieces. Allemeersch's drive and passion typify her approach. "Everything starts with keeping the company healthy," said the new CEO. "That's about numbers and profit, but also and not least about the look and feel of employees and customers."
"Wishing a good morning, a pleasant evening, sincerely asking how someone is doing: it's those little things that just make that difference," Allemeersch states. "Pouilliers is a family business pure and simple, where humanity, collegiality and coming home are priorities for me and my employees. Of course I expect everyone to give their best every day, but I am convinced that when the atmosphere is good and the people who make the effort every day to dedicate themselves to our company feel good, they also radiate that towards their colleagues and our customers. Only then can you expect to go that extra mile. And only when you achieve that can you take everyone into the future and reach the next level."
So behind the scenes, the CEO and management are working hard to innovate to make the company even more future-proof.
"We are looking at making the necessary investments to serve customers even better. We are working very hard to prepare the company of the future where customers can still come in person with their various questions regarding customization. From industrial to the most private customer: we want to answer all their questions and wishes - no matter how complex - with solutions that satisfy them. And let that continue to be our strength. We never shy away from even the most difficult issues, but always aim to provide an adequate customized solution. Personal service and joint consultation lead to the most efficient solutions, for both parties. In short, we not only want to welcome customers with a smile, but see them leave with an even bigger smile and the desired pieces.