A CRM system for the construction industry

A CRM system allows construction companies to keep in touch with their customers, generate follow-up orders and acquire new customers.

The benefits that a CRM system offers to companies in the construction industry are quite diverse. Some of them promise a Return on Investment in a short period of time, while others tend to show their added value in continuity. Even though the construction industry is booming and order books are well filled in many places, construction companies have to face the competition and differentiate themselves from the competition. Ultimately, companies in the construction industry should stop closing themselves off to a CRM system and make it a part of the IT strategy and recognize the added value to increase the long-term success of the company.

Everything centralized in one place

One of the most fundamental and essential advantages of a CRM system is the central storage of all relevant customer data in just one place. All authorized actors from different departments of a company can access this and thus have the same level of knowledge. From here, all customer relationships can be organized, managed and administered. Whether it is incoming requests, supply management, complaint management or service, everything is centrally available in one place and in real-time. For example, when a customer responds with a specific request, previous contact history, current orders or previous complaints can be viewed immediately. As a result, customer inquiries can be answered much faster and better, saving both parties time and strengthening the customer relationship in the long run.

Be flexible and mobile

A CRM system also allows easy and convenient access to relevant data while on the go. Procurators can release such an offer quickly and mobile, and it does not have to wait until it gets back home. This ensures faster order processing and ultimately increases the chances of success in tenders. In addition, the ability to connect social media expands the corporate network and expands the relationship with potential new customers. Questions via Facebook, for example, can be transferred directly to the CRM system with an appropriate connection and answered quickly.

Connection to other applications

To address the issue of connectivity, a CRM system connected to other business software solutions, such as a document management system (DMS), can create further significant added value. With a central document database, all documents such as bids, calculations, construction plans, permits, etc., can be viewed. can be viewed in the latest versions. For the service, this means better customer service and a better basis for informed decision-making. All information about a project is stored in a central location and visualized in a user-friendly way.

Targeted advertising campaigns

In addition to actual customer service and sales, marketing benefits tremendously from the use of a CRM system. Campaigns are much easier, better and sometimes automated Plan and monitor from start to finish. With a CRM system, one ultimately obtains a 360° customer profile that allows marketing measures to be much more targeted and individualized. Throughout the customer journey, the system provides status information and guarantees immediate insight into the results.

HR departments also benefit from this

Even in the HR departments of a construction company, the use of a CRM system has a host of benefits. In specially created digital personnel files, all relevant data of an employee are stored. Here you can also see which skills are available in the company (further training, etc.) And which resources are available in the near future and can be used in new projects. So it can be calculated already during the project application, whether a contract is realistic to execute or not. Similarly, candidate management can be optimized and automated in many parts through appropriate functions.

Optimal service with less effort

During the construction phase, corresponding complaints or deficiencies in the project can be recorded and managed by the system. Corresponding process bars always show exactly what stage a construction project is currently at, moving forward with any desired improvements. After a construction project is completed, the project is stored in the CRM system and assigned corresponding building numbers. Similarly, data from the housing company can be imported. All of this ultimately ensures better service for subsequent maintenance tasks.

If you want more information about a CRM system for the construction industry, to find suitable suppliers and solutions, or to learn more about other functionalities of CRM systems for the construction industry, visit www.crmvergelijken.be.