Netherlands presents strongly at Hannover Messe 2025 with NL Pavilion

During Hannover Messe 2025, which takes place from March 31 to April 4, the Netherlands is putting itself on the map with an impressive collective entry in the NL Pavilion. Under the theme "Together for a smart and sustainable future," Dutch companies and knowledge institutions will show their innovations in areas such as advanced production technologies, AI-driven process optimization and energy-efficient industrial solutions. The pavilion thus serves as a powerful calling card for the Netherlands and offers extensive opportunities for international cooperation.

The Netherlands: leader in innovation and sustainability

The Netherlands is known worldwide as a leader in innovation, with a strong focus on sustainability, digitalization and smart manufacturing solutions. Thanks to the intensive cooperation between companies, knowledge institutions and the government, Dutch industry is excellently positioned to meet the challenges of the future. From high-tech innovations to energy transition, Dutch companies offer smart and scalable solutions that contribute to a more sustainable and efficient industry.

The NL Pavilion: collective showcase of innovation

At Hannover Messe, the Netherlands, in cooperation with various partners, is presenting the NL Pavilion under the theme "Together for a Smart and Sustainable Future. In hall 8, booth D34, thirty startups, scale-ups and established SMEs are joining forces to showcase the latest Dutch innovations. The Rijksdienst voor Ondernemend Nederland (RVO) and psps business abroad are organizing the NL Pavilion on behalf of the Ministry of Economic Affairs. Partners are the Ministry of Foreign Affairs, the postal network in Germany, and the top sectors High Tech Systems & Materials, ICT, Chemistry, and Energy.

psps business abroad helps companies do business across the border and organizes collective trade fair participations worldwide - including at Hannover Messe. "With the NL Pavilion, we demonstrate the strength of the Netherlands as an innovative and sustainable industry partner," said Monika Sanders, managing partner at psps business abroad. "We bring companies, knowledge institutions and governments together to promote international cooperation. On 290 square meters, Dutch innovators will show how advanced AI, integrated photonics, next-gen battery technology, smart manufacturing digitization and energy solutions are transforming the industry. Pioneering technologies that increase efficiency, accelerate sustainability and shape the future of manufacturing and energy."

Startup expert Willem Drost guides the participating startups as they participate in the NL Pavilion during the upcoming exhibition edition. "Dutch startups stand out internationally for their flexibility and creativity in developing customer-oriented solutions for digitalization and sustainability," he says. "Especially in technology areas such as Semiconductors, Precision Manufacturing, Energy Transition and AI, our participants bring high-quality knowledge and products to Hanover. They are already working on collaborations before the fair, capitalizing on the huge EU and German investments in innovation and defense - which offers great opportunities for the Dutch ICT sector as a partner, thanks to those unique complementary skills in applying enabling & emerging technologies. We are also making connections with the large delegation from Canada (the partner country of Hannover Messe in 2025), which sees the Netherlands as a springboard for European partnerships - a development that offers great opportunities given the geopolitical situation."

Peter Stolk, chairman Holland High Tech: "The Netherlands is a good example of an innovation ecosystem where the lines are short and everyone works together: startups, scaleups, SMEs, large companies, knowledge institutions and government. With four top sectors - High Tech Systems & Materials, ICT, Chemistry and Energy - we showcase the innovations and (key) technologies that industry and society depend on during Hannover Messe. Whether it is AI, integrated chips and the machines that produce them, electrolysers that enable hydrogen production for industry, sustainable mobility, digital systems on which all this technology runs or quantum technology that is going to keep us safe: we offer solutions. We are presenting this innovation ecosystem at Hannover Messe."

Three focal points in the NL Pavilion

The pavilion focuses on three key areas essential to the future of the industry.

• Sustainable industry: Solutions that contribute to a climate-neutral future. Dutch companies are developing innovative technologies for energy efficiency, circular production processes and sustainable material applications. Hydrogen technology, renewable energy and CO₂ reduction play a central role in this.
• Smart production: innovations in automation and digitalization. Think of the use of AI and robotics to optimize production processes, digital twins that enable real-time data analysis and advanced IoT solutions that make the industry more efficient and flexible.
• International cooperation: strengthening ties with international partners. The Netherlands is actively committed to international cooperation in technological innovation and knowledge sharing. The pavilion offers companies a unique opportunity to make new business connections and establish long-term strategic partnerships.

Visitors can meet Dutch companies involved in these key areas in the pavilion. A complete list of participants can be found on the official Hannover Messe website.

Free tickets and organized bus tours

Would you like to visit the NL Pavilion and the rest of the fair? Register on www.hannovermesse.de easily a free admission ticket with ticket code 7e6qL And be part of the Hannover Messe 2025!

For Dutch visitors and exhibitors, Global Fairs is organizing a one-day bus trip to Hannover Messe on Tuesday, April 1, 2025. This service offers hassle-free transportation and the opportunity to network with fellow passengers already during the trip. Buses will depart from Ridderkerk, Nieuwegein and Eindhoven. More information is available at Global Fairs' website.